Presenter: Sam Pallottini, Director of Cookie, Cracker and Pet Treat Sales
Date/Time: April 23, 2026 at 11 AM EST
Considerations When Designing a Wirecut Cookie Line

Designing an efficient and future-proof wirecut production line requires a careful balance of product requirements, processing capabilities, and overall plant layout. In this virtual seminar, we explore the key considerations that influence line configuration, from understanding product characteristics and throughput targets to aligning equipment selection with packaging and downstream processes. Whether planning a new installation or optimizing an existing line, taking a holistic view ensures maximum performance, flexibility, and product quality.
Our discussion walks through the practical decisions that shape line design, including oven sizing, dough handling, and post-bake considerations. We also address how factors such as product type, and inclusions can impact speed, layout, and overall efficiency. By connecting these elements, manufacturers can make informed choices that support both current production needs and future growth.
Key topics covered include:
- Evaluating product suitability for wirecut production and shared oven systems
- Determining plant layout, band width, and packaging lane requirements
- Understanding throughput targets and their impact on oven sizing and line speed
- Selecting the appropriate dough handling approach, including mixing and depositing methods
- Considering the impact of inclusions on processing, forming, and cutting performance
- Optimizing cooling, materials of construction, and packaging considerations for different product types
- If this date and time do not work, the seminar will be available to everyone who is registered for 30 days.
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