Reading Bakery Systems (RBS), a global leader in snack food production systems, has announced a significant expansion of its Customer Care team to provide enhanced support for customers worldwide. This initiative underscores RBS’s commitment to our customers, delivering faster responses, proactive service, and stronger partnerships across every region.

“At RBS, supporting our customers doesn’t end with installation,” said Tremaine Hartranft, VP of Technical Growth & Strategy. “This expansion gives us the capacity to deliver a higher level of service and responsiveness, helping our customers succeed every day.”

Leading the effort is Mike Palumbo, newly appointed Director of Customer Care. Palumbo is charged with integrating aftermarket parts and service support into a seamless customer experience. He is also driving the development of Customer Care teams in RBS’s Regional Operating Centers (ROCs) in Europe, Asia, and Latin America, extending the company’s global reach and strengthening local service capabilities.

“Our goal is to build a world-class Customer Care program that keeps pace with our customers’ needs,” said Mike Palumbo. “We’re expanding our team, streamlining processes, and increasing our responsiveness so we can deliver the kind of service and support that makes RBS not just a supplier, but a true partner.”

The field customer support team has also grown. Monica Linatoc, Customer Care Representative for Southeast Asia, and Nick Bossler, recently promoted to Customer Care Representative for North America, now serve as key liaisons to customers in their regions. Both are focused on building strong relationships, delivering tailored parts and service solutions, and ensuring prompt, effective support.

At RBS headquarters, Meredith Miller has transitioned from the Purchasing department into her new role as Parts & Service Coordinator. She plays a vital role in supporting the global aftermarket sales team by coordinating quotes, managing orders, and ensuring on-time shipments—critical to keeping production lines running smoothly.

This expansion is part of a broader cultural shift at RBS, reinforcing customer-focused values throughout the organization. By strengthening the Customer Care team and empowering employees to take ownership of customer challenges, RBS is ensuring every interaction delivers
value, confidence, and peace of mind.

“Our goal is to respond with urgency and solutions when customer need us. This is about more than expanding a team; it’s about building relationships that last,” said Palumbo.

As RBS continues to develop its Customer Care capabilities globally, the company is actively seeking additional team members to join this dynamic group.