Nico Roesler, North American Pretzel and Snack Equipment Sales Manager, joined Reading Bakery Systems in 2021. Prior to RBS, Nico worked in sales and editorial roles for Sosland Publishing’s Baking & Snack and IBIE titles and served on the ASB Young Professionals Task Force. Previously Nico was a journalist for The Lawrence Journal World, and Sante Fe New Mexican. At RBS, Nico leads direct sales efforts and supports customer projects in North America. Nico earned a Journalism degree from the University of Kansas and helped the KU Football Team win the 2008 BCS Orange Bowl.